The iSportConnect Brands Masterclass held on the top of the ArcelorMittal Orbit Tower in the Olympic Park with panoramic views over London, was an eye-opener in more ways than one.
The brand on top of the 2022-23 Fan Intelligence Index presented by Ear to the Ground at the start of the day featured a big surprise in the Top 10 culturally aware brands. Lego appeared for the first time among perennials like Nike, Adidas and Coca-Cola.
The theme of the day was Standing Out from the Crowd and there were four outstanding panels with lively audience participation, plus a lively breakout session to talk about trends in what brands are looking from rights owners (and vice versa).
